Research Paper

CONVERSATIONAL AI VS. RULE-BASED CHATBOTS

June 12, 2025 In: Research Paper No comments

CONVERSATIONAL AI VS. RULE-BASED CHATBOTS

BLENDING TRADITION WITH MODERNITY

March 11, 2025 No comments
Understanding Disruptive Market Positioning For Brand’s Success

March 11, 2025 No comments
Consumer Behaviour Models – Dr. Jessica Fernandes

March 11, 2025 No comments
Cannibalization: Portfolio Management Strategies For Market Leadership

August 06, 2024 No comments
Service Marketing Mix influence on customer satisfaction: A detailed study of Naturals Ice cream in Mumbai

July 30, 2024 No comments
Core Competencies Building Blocks towards success of Competitive Advantage

July 30, 2024 No comments
Sensory Engagement Strategies for Social

July 30, 2024 No comments
Does Branding Truly Matter

July 30, 2024 No comments
Meals on Wheels: Bogie Wogie Brand Identity and Dynamic Dining Experience Case Study

July 30, 2024 No comments
PRESERVING PARADISE

July 30, 2024 No comments
A STUDY ON CONSUMER AWARENESSABOUT GREEN MARKETING PRODUCTS IN MUMBAI

July 30, 2024 No comments
AN EMPIRICAL STUDY ON CONSUMER PERCEPTION TOWARDS GREEN MARKETING PRODUCTS WITH RESPECT TO TOILETRIES

July 30, 2024 No comments
MICROFINANCE INSTITUTIONS A RAY OF HOPE FOR BOTTOM OF PYRAMID POST PANDEMIC – A CASE STUDY OF HUL

July 13, 2024 No comments
Is there a Difference between Product and Brand with Special Reference to Case Study on “Maharaja Agarbatti”

July 13, 2024 No comments
A study on Impulse Buying behavior of consumers with reference to Brick and Mortar and Online Shopping products

July 12, 2024 No comments

Article

The Power of Scent Marketing: How Brands Use Smell to Influence Consumer Behaviour

November 06, 2026 No comments

Introduction Have you ever walked past a bakery and suddenly felt like eating a freshly baked cookie... Read more

Retail Product Placement: How Stores Influence Buying

September 14, 2026 No comments
Store-Based vs Non-Store-Based Retailing in 2026: Which Retail Format is Better

July 23, 2026 No comments
Specialty Stores in Mumbai: Why Niche Retail Is Still at a Nascent Stage

July 20, 2026 No comments
FIFA 2026 Marketing Strategies: How Global Brands Won Beyond the Football Pitch

July 12, 2026 No comments

Events & Courses

Books & Chapter Publication

Agile Marketing in VUCA Times: Strategies for Resilient Growth

Agile Marketing in VUCA Times: Strategies for Resilient Growth

March 20, 2026 No comments

MBA to Management: Applying Classrooms Theories to Real Business Challenges

November 13, 2025 No comments
Consumer Behaviour Models

August 07, 2024 No comments
Preface Negotiation and Selling Skills

July 12, 2024 No comments

Case Study

Case of Urban Pod

August 02, 2024 In: Case study No comments

Case of Urban Pod

Case of TATA SIA

August 02, 2024 No comments
SWOT Analysis & PESTLE

July 30, 2024 No comments
Case Study on B Merwans

July 25, 2024 No comments

Notes

New Product Development (NPD): Process, Importance and Business examples

July 24, 2026 In: MBA Product Managment notes No comments

New Product Development (NPD): Process, Importance and Business examples

NPD examples – Product and Brand Management Introduction In today’s dynamic business environment, organizations must continuously innovate to remain competitive. Customer preferences change rapidly, technology evolves, and new m... Read more

Introduction to Products MBA MMS Notes

July 12, 2026 No comments
Packaging & Positioning Innovations

July 06, 2026 No comments
Technology Strategy for Product Innovation

July 06, 2026 No comments
Types of New Products

July 06, 2026 No comments

Strategic Management

BCG & GE Matrix

August 20, 2024 In: Strategic management No comments

BCG & GE Matrix

Michael Porters Five Force Model & Porters Generic

August 20, 2024 No comments
Porters Value Chain

August 20, 2024 No comments
7S model and Ansoff

August 13, 2024 No comments
SWOT and Pestle

August 13, 2024 No comments

Dr. Jessica Fernandes

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