Research Paper

CONVERSATIONAL AI VS. RULE-BASED CHATBOTS

June 12, 2025 In: Research Paper No comments

CONVERSATIONAL AI VS. RULE-BASED CHATBOTS

BLENDING TRADITION WITH MODERNITY

March 11, 2025 No comments
Understanding Disruptive Market Positioning For Brand’s Success

March 11, 2025 No comments
Consumer Behaviour Models – Dr. Jessica Fernandes

March 11, 2025 No comments
Cannibalization: Portfolio Management Strategies For Market Leadership

August 06, 2024 No comments
Service Marketing Mix influence on customer satisfaction: A detailed study of Naturals Ice cream in Mumbai

July 30, 2024 No comments
Core Competencies Building Blocks towards success of Competitive Advantage

July 30, 2024 No comments
Sensory Engagement Strategies for Social

July 30, 2024 No comments
Does Branding Truly Matter

July 30, 2024 No comments
Meals on Wheels: Bogie Wogie Brand Identity and Dynamic Dining Experience Case Study

July 30, 2024 No comments
PRESERVING PARADISE

July 30, 2024 No comments
A STUDY ON CONSUMER AWARENESSABOUT GREEN MARKETING PRODUCTS IN MUMBAI

July 30, 2024 No comments
AN EMPIRICAL STUDY ON CONSUMER PERCEPTION TOWARDS GREEN MARKETING PRODUCTS WITH RESPECT TO TOILETRIES

July 30, 2024 No comments
MICROFINANCE INSTITUTIONS A RAY OF HOPE FOR BOTTOM OF PYRAMID POST PANDEMIC – A CASE STUDY OF HUL

July 13, 2024 No comments
Is there a Difference between Product and Brand with Special Reference to Case Study on “Maharaja Agarbatti”

July 13, 2024 No comments
A study on Impulse Buying behavior of consumers with reference to Brick and Mortar and Online Shopping products

July 12, 2024 No comments

Article

Sachet: Boom or Curse for India’s Consumers and Brands

June 03, 2026 No comments

Introduction The Sachet revolution has transformed the way Indians buy, try, and consume products. W... Read more

Grow Your Business with the Marketing Umbrella

April 27, 2026 No comments
Why Dream Jobs Don’t Exist Anymore

April 17, 2026 No comments
Water Wars

March 20, 2026 No comments
When the Strait Closes

March 16, 2026 No comments

Events & Courses

Books & Chapter Publication

Agile Marketing in VUCA Times: Strategies for Resilient Growth

Agile Marketing in VUCA Times: Strategies for Resilient Growth

March 20, 2026 No comments

MBA to Management: Applying Classrooms Theories to Real Business Challenges

November 13, 2025 No comments
Consumer Behaviour Models

August 07, 2024 No comments
Preface Negotiation and Selling Skills

July 12, 2024 No comments

Case Study

Case of Urban Pod

August 02, 2024 In: Case study No comments

Case of Urban Pod

Case of TATA SIA

August 02, 2024 No comments
SWOT Analysis & PESTLE

July 30, 2024 No comments
Case Study on B Merwans

July 25, 2024 No comments

Notes

Strategic Management

BCG & GE Matrix

August 20, 2024 In: Strategic management No comments

BCG & GE Matrix

Michael Porters Five Force Model & Porters Generic

August 20, 2024 No comments
Porters Value Chain

August 20, 2024 No comments
7S model and Ansoff

August 13, 2024 No comments
SWOT and Pestle

August 13, 2024 No comments

Dr. Jessica Fernandes

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