Books & Chapter Publication Archives

Agile Marketing in VUCA Times: Strategies for Resilient Growth

Posted By: Dr. Jessica Fernandeson: March 20, 2026In: Books & Chapter PublicationNo Comments

MBA to Management: Applying Classrooms Theories to Real Business Challenges

Posted By: Dr. Jessica Fernandeson: November 13, 2025In: Books & Chapter PublicationNo Comments

Introduction to MBA to Management MBA to Management is a practical and insightful book that connects academic learning with real-world business challenges. Written by Jessica Fernandes, the... Read more

Consumer Behaviour Models

Posted By: Dr. Jessica Fernandeson: August 07, 2024In: Books & Chapter PublicationNo Comments

Preface Negotiation and Selling Skills

Posted By: Dr. Jessica Fernandeson: July 12, 2024In: Books & Chapter PublicationNo Comments