The chapter Consumer Behaviour Models is written by Dr. Jessica Fernandes in the book An Advance Multidisciplinary Approach to Management, Education, Technology and Science published by Bestow Edutrex International. The ISBN Number is 978-93-95060-20-2.
This chapter studies the consumer behaviour models to understand the factors influencing purchasing decisions. The models explored are the Learning Model (basic and learned needs), Psychoanalytical Model (unconscious motives and emotions), Sociological Model (social group influences), Economic Model (rational decision-making and utility), Engel-Kollat-Blackwell Model (five-stage decision process), and Black Box Model (internal and external stimuli). Analysing these models provides insights into consumer motivations, aiding marketers in developing effective strategies.
