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Archives by: Dr. Jessica Fernandes
Dr. Jessica Fernandes
Articles 103
Consumer Behaviour Models
Posted By:
Dr. Jessica Fernandes
on:
August 07, 2024
In:
Books & Chapter Publication
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Cannibalization: Portfolio Management Strategies For Market Leadership
Posted By:
Dr. Jessica Fernandes
on:
August 06, 2024
In:
Research Paper
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Understanding the Difference in Private Labels, Generic Brands, and National Brands and Market Dynamics
Posted By:
Dr. Jessica Fernandes
on:
August 02, 2024
In:
Article
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Case of Urban Pod
Posted By:
Dr. Jessica Fernandes
on:
August 02, 2024
In:
Case study
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Case of TATA SIA
Posted By:
Dr. Jessica Fernandes
on:
August 02, 2024
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Case study
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Service Marketing Mix influence on customer satisfaction: A detailed study of Naturals Ice cream in Mumbai
Posted By:
Dr. Jessica Fernandes
on:
July 30, 2024
In:
Research Paper
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Core Competencies Building Blocks towards success of Competitive Advantage
Posted By:
Dr. Jessica Fernandes
on:
July 30, 2024
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Research Paper
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Sensory Engagement Strategies for Social
Posted By:
Dr. Jessica Fernandes
on:
July 30, 2024
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Research Paper
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Does Branding Truly Matter
Posted By:
Dr. Jessica Fernandes
on:
July 30, 2024
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Research Paper
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Meals on Wheels: Bogie Wogie Brand Identity and Dynamic Dining Experience Case Study
Posted By:
Dr. Jessica Fernandes
on:
July 30, 2024
In:
Research Paper
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